Who we are


Daniel Jarjoura


CEOs of high-growth tech companies have support systems: training, coaching, mentorship...

But what about CTOs?

As an engineer, you don't learn to manage teams, scale organisations and become a leader. You learn to solve problems and become a technical expert.

But, when your company grows, you must hire, manage and lead teams.

And for some reason, while CEOs get all kinds of help, CTOs are supposed to learn management, organisational design and leadership magically. You know, because engineers are such great learners 😉

Hi 👋 My name is Daniel Jarjoura,​ and I'm a software engineer.

Over the past ten years, I've mentored, advised and coached hundreds of CTOs, from very early-stage startups to leaders of organisations with hundreds of engineers.

I learned that most management literature does not apply to engineering organisations.

But I also learned that there are tools, frameworks and best practices from, and for, engineers.

That's why I decided to launch The Unicorn CTO 🦄 To provide CTOs and engineering leaders with:
→ A comprehensive library of original and curated content to learn how to scale an engineering team
→ Weekly workshops and leadership circles
→ The opportunity of building your network of like-minded peers and mentors

Are you ready to learn and grow with a global network of 100+ CTOs and engineering leaders?